Many brand designs are expressed in different colors. So, what exactly are these colors in the design of the brand is how to correctly apply it? Today in the correct application of exhibition design limited company to give you a detailed analysis of color in the design of the brand.
Packaging color is in the first line of marketing contact, to attract the public's factors, then the brand is the most concentrated color, the most constant, the most large number of color identification factors. No matter how the brand design changes, the color of the brand is relatively stable.
First, the important manifestation of brand color:
In brand design uses the standard color, not only can to attract consumer attention, but also can enhance the public memory, so that consumers left a deep impression on the personality of the brand, and become more familiar with the memory, cause Lenovo, emotional tendency, to build consumer confidence.
In the history of the development of brand culture, the position of the color is very important. As a non linguistic form of brand language, the information to be conveyed is very limited, and color with its bright, eye-catching visual communication characteristics and symbolic power to play a tremendous power.
In the commercial world, the magical power of the brand color everywhere we can feel, such as Coca Cola logo letter pattern, a white lettering on a red background and according to the change of environment and requirements, choose white at the end of the scarlet letter. Fuji film packaging is green, the trademark is used its complementary color - red, in order to obtain a strong contrast effect. The packaging of the Kodak film is yellow, and its brand selection is compared to the bright red color.
Two, brand design:
The color scheme of graphics brand should focus on considering the relationship between the various color lightness, purity, study people's feelings of different colors and hobbies. The specific requirements of the brand color use of color alone, it is best to use a color to unified graphic, otherwise it will give people a messy, difficult to know the feeling, make brand to its due role.
Three, brand color configuration of the three basic methods:
One is the color - color pure, strong colors, dazzlingly beautiful artistic effect and spread effect significantly. The second is with similar color, select only one color, rely on the use of color changes in brightness, such as orange, orange, yellow, pale yellow to match, the formation of excessive color vision, can express the dynamic sense is complementary with -- the color configuration, contrast, graphics particularly eye-catching bright, give a person with a strong visual impact.
